EX3 Week 02 Newspaper MashUp

Few public figures have made an outstanding contribution in terms of consistent, effective leadership but continuing to question and challenge the world. Achieving that status in the public arena is nearly impossible. Secret but strong influence generates mass innovation and success. If an individual wants to spread paradigm-shifting ideas, a booming, influential or iconic individual or company find creative ways to leverage and distribute it.

The strategy has worked all over the world is predominantly driven by a unique ability to penetrate mass culture and reach an audience of millions. In the last 5 years, It has inspired companies such as Amazon.com Inc. and Apple to be part of the massive marketing platform.

Jonathon Ive

Oprah Winfrey

Lady Gaga

EX3 Week 02 The Valley (Crysis Environment Draft)

Yosemite National Park, California, USA

EX3 Week 01 Perspective Drawings

3 different viewpoints of 6 amalgamations of 3 'F' shaped prisms. (18 sketches in total)

Under each perspective drawing write a word that connects with your relationship to the prisms (e.g. above you, at eye level, below you) and also alludes to a relationship with power. The 18 words should be different.

EX2 Submission

Electroliquid Aggregation, Structural Overview & Materiality

"His research methods were unorthodox." in relation to Sigmund Freud

"His stubborn attitude hindered his ability to trust his friends and family." in relation to Isaac Newton

"His unorthodox friends and family hindered his ability to research." Sigmund Freud & Isaac Newton

My interpretation of the two hypotheses and the resulting aggregation begot the structure presented below. The structure is located on a small, isolated island. It sits upon a mountain with two distinct peaks. The aggregation suggests the social separation and solitude resulting from this location would be of benefit to the clients' productivity; both clients seem to be prolific and genius in solidarity, yet are held back and frustrated by others.

The structure consists of two laboratories sitting on the two opposing peaks, conjoined by bridge spanning over the depression in-between. The bridge is supported by a large column which extends deep into the depression. Though each laboratory is exclusive to one client, the bridge provides a sheltered meeting area in which the clients may meet. Both laboratories are fitted with openings to allow the clients to meet on the natural landform, at the bottom of the depression.

The laboratories themselves are both vast, empty, mostly enclosed spaces, evoking a sense of tranquility and peace so the clients' minds can focus on their research. Views to the outside world extend across one face of each lab, however vertically, they are quite short. This provides light into the labs while removing visual distraction.

Material differences are rather subtle. The large support columns are a dark, tessellated material representing its thickness and the pressure it is bearing. The walkways and stairs have a straight linear pattern representing speed and efficiency - the structure can be navigated on foot, quickly and without any confusion. Finally, strips of a reflective material can be seen on exterior walls. This draws the clients towards the central meeting area.

Sketchup Model

Crysis Level

Editor/Objects folder

Please view full image sizes.

Structural Overview

Path Overview

Walkway and above ground meeting area

Laboratory One

Laboratory Two

EX2 Week 03 Materials

EX2 Week 02 Revised Crysis Environment

Ex2 Week 02 'Electroliquid Aggregation'

Maria Agnesi & Sigmund Freud It was her calculated approach that forged the pathway for research.

Sigmund Freud & Isaac Newton His unorthodox friends and family hindered his ability to research.

Isaac Newtown & Sigmund Freud His research determined to prove that unorthodox methods exert force on everything.